Thursday, April 21, 2011

Marketing Tech Gap


My tech skills were pushed beyond their limit yesterday into a new mist-shrouded realm. Most of my Internet savvy consists of pushing "Publish Post" and sending email with doc. attachments. Going into an office yesterday to work for my marketing client drenched me in techno shock. I discovered the programmers send graphic heavy files back and forth using Skype. (Thank you Takineko and Nostalgia Critic for my interview last July requiring me to obtain Skype.) And while barely knowing how to use it, I at least had Skype on my lap top.

The same could not be said for Dreamweaver. With ad copy already wed to graphics and videos, I needed a platform that would allow me to edit on-screen. So began the seeking. First-choice Dreamweaver no longer offered free downloads. That began a second round of Googling plus trial-and-error downloading that I felt compelled to undertake since everyone else was incredibly busy. (And they type incredibly fast, sounding like heavy rain on plastic.) After an honorable amount of floundering, I appealed to a tech who finally got me hooked up with KompoZer. Now I could see copy and graphics and edit the text.

That went fine for awhile until I finished up and needed to Skype the file to my boss.

Having briefly clicked onto another site to check on the health and well-being of various swim suit models, I returned to KompoZer and couldn't locate the stinking file.

Several hours work hung in the balance. Fear roiled my bowels. I searched frantically like a fiery man seeking a foam extinguisher. The file was not deleted, but also not showing up in a readable form anywhere in KompoZer. With time slipping away, I finally appealed for help, certain the techs viewed me as some dinosaur who'd probably try and dial a smart phone. But they were understanding and benevolent. (I was the oldest one in the office by several generations.) My only consolation was that the tech had a hard time finding the elusive file.

Fortunately, my work was accepted and I drove home at 8:00 PM, tired and stressed, but glad I'd hung in there despite gross technological handicaps.

At Warner Bros. I complained about not getting to write on a Mac. What simple, waifish concerns I had back then.
(Images: All4Women.co.za & Another Idiot on line)

6 comments:

Luke said...

I have to show my history teacher how to download pictures from google every other day. You're beyond that atleast.

By the way, Kaleb says Dreamweaver's for squares.

JP Mac said...

I don't think anyone in marketing is worried about how cool their free downloads are.

Just that they're free.

Luke said...

True

Kaleb is a very indecicive hipster/ nerd/ dork. So he changes his mind every other day.

By the way, was calling someone a square ever accepted as a serious insult? It's pretty laughable nowadays.

JP Mac said...

"Square" was a devastating put-down in the middle of the last century.

It's sting has cooled over a half-century or so.

takineko said...

I might be net savvy but I'm not very techno savvy. I kind of dread every new gizmo and application that's invented. Constanly new things I'm expected to understand.

JP Mac said...

The techno onslaught is unrelenting.

Alas it's forward or backward. There's no "Park."

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