
In the fall of 1998:
Lobo was test-marketed. Boys loved it. (Lobo broke things and didn't take any lip. What's not to love?)
We pitched the show to marketing. They went wild. ("We can sell toys based on this. We really can!")

We pitched the show to Jamie Kellner and our new bosses at Kids' WB. Nothing. A sea of Toltec masks.
We pitched the show to Warner Studios head, Bob Daley. While not a demonstrative man, he thought it just fine.
Models changed, props were drawn, Scotty's crew got the board started. Composer Richard Stone was fired up to do music, while Brad Garrett would voice Lobo. In addition, voice director Andrea Romano had cast William H. Macy and Linda Hamilton in supporting roles.
I had ideas for twelve half-hour episodes. Two writers (Ken Segall and Mitch Watson) were working on outlines.
This was shaping up to be fun.
On a Friday in late January 1999, boss Jean MacCurdy called me into her office. Monday was the production start date. Artists were already reporting to work. Scotty's crew had the first act boarded.
We were cancelled.
Jamie Kellner just didn't like the show.
Jean spent the day on the phone, calling different people, angling for ways we might proceed. But no go.
Scotty and the production manager (Haven Alexander?) let the artists know we'd been sunk. I told Stonini, Andrea, and the writers. It was a depressing day.
In 2000, Fox expressed interest in the project. We had a few meetings but never agreed on numbers. Also that year, Lobo webisodes appeared on the Warner Brothers' site.
Meanwhile, the show hurriedly purchased to replace Lobo on the schedule was having phenomenal success.

It was called Pokemon.